How cloud technology can play a key part in improving trust and transparency
2020 has forced many businesses in both the B2C and B2B sectors to rethink their business processes. Change has been inevitable, whether it’s where employees are working from to how data is being shared and stored.
For those businesses that were already on the path to a paper-lite future, the current change in circumstances has perhaps only caused them to act a little faster. However, for those businesses who had yet to plan their digital transformation, the next few months have never been so important.
As businesses begin to adapt to the new normal of remote working and social distancing, laws and regulations surrounding data security have become much more prominent. We’re sharing more information online, invoices are being signed digitally, and customer data is no longer bound to one place.
Improving data and document management
Not only are businesses adapting to the new normal, so are their customers – and they are becoming increasingly aware of potential threats to their personal data. According to Adobe, out of those brands that had invested heavily in integrated, cloud-based solutions, 65% are more likely than their peers to suggest that the focus on data protection has had a positive impact. By increasing transparency in terms of how you share and secure your customers’ data, you are more likely to earn their trust. Opening up to the possibility of cloud-based data management will allow businesses to grow their confidence when it comes to data security.
Not only is cloud-based technology ideal for customer data, but the benefits are also endless when it comes to day-to-day business processes. The reduction in physical storage space and time spent looking for documents can drastically reduce operational costs, while the ability to access information from anywhere ensures your employees can remain flexible as you begin your transition back into the workplace.
Planning ahead
When it comes to data and document management, the key is to plan ahead. By understanding what your customers are going to expect in the coming months and years, by the time they question your processes, the steps have already been taken to adapt to new demands. And by informing your clients exactly how their information is or will be stored and the measures you have in place to protect it, you can ensure everyone is aware of your commitment to data security. Transparency leads to trust and with trust you gain loyalty.
For more information on how to implement a transparent data and document management solution or to discuss the benefits of cloud-based technology, make contact with Karlson today, or visit Aura.
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